Continuing with the theme of doing more than simply standing around and chatting about work (as lovely as that sometimes is), October’s Saddleworth Networking meet-up at The Swan Inn in Dobcross gave attendees the opportunity to brush up on their social media skills – specifically when it comes to telling your business’s story.
Rubbi Bhogal-Wood, from Wild & Form Digital, gave a fascinating presentation in which she explained how smaller businesses run by real people, as opposed to large, faceless corporations, have an advantage when it comes to appearing more in touch with their clients when speaking on their social media channels.
Rubbi began by saying that in the melee that followed the birth of social media, content divided into two camps: real people connecting with friends, and faceless advertisers shouting at us to buy their stuff. With recent changes to Facebook’s algorithms, corporations are actually having to be smarter with their communications in order to engage with their audience; reflecting the experiences that their customers want from a social media environment. Posts need to match the entertaining, informative, inspirational content they’re seeking organically on social in order to get their content seen, liked and shared.
When it comes to SMEs, the ability to present a more “genuine” face on social media should come more easily. As small-business owners, we just have to have the skills to embrace our uniqueness and to present it to the world.
Rubbi finished by saying that the best way to develop this authentic voice is simply by jumping in. Stop procrastinating or you’ll never get it done. Trial and error is vital, but that can only come from getting involved, posting, engaging, speaking, being social on social with your potential customers. Barring causing massive offence to someone, which is pretty difficult to do unless you actively try to get people’s backs up, there is no wrong way to manage your social media accounts, save for neglecting or abandoning them all together.
If you would like to find out more about how to manage your social media, Rubbi is running a series of workshops called Get Social Media Savvy. The first one is called Get Facebook Savvy and, alongside Louise Crooks of Kuvalab they’ll go into more detail about how to nail your Facebook profile, better understand the algorithm and teach you practical ways to write clickable ads. Check out Wild & Form Digital’s Facebook page for more information
If you are a regular attendee at our networking meetings and would like to do a similar presentation, in which you offer tips and advice from your field of expertise, then please get in touch and let us know.